SEO - The Holy Grail of Websites
Search engine optimization is always a BIG deal with website owners. It's always a hot topic and one that is the focus of a lot of controversy.
We've always promoted optimization by following the rules, as opposed to figuring out loopholes. Eventually the search engines will plug the holes and, if you've been very naughty, you could get yourself banned.
What works and what doesn't is always going to be a mystery by intent. The search engines aren't going to tell you how they work and they change their algorithms constantly.
With that said, we hope you find the following article useful.